VISION

For the 4x4 (off-road) trails and destinations of Africa, to be internationally known as the premium Eco-Adventure Tourism destination and where the way in which we sustainable co-exist and interact with our environment, is deemed to be the example for generations to follow.

MISSION

To represent and support the business of off-road (4x4) route owners in developing and promoting the off-road (4x4) Trail industry as a premium Eco-Adventure Tourism product that is economically viable and environmentally sustainable and socially fair without destroying the ecological balance of a particular area.