Objectives

To establish and operate a permanent Southern African body that represents the interests of route owners and operators. To promote legislative and statutory compliancy within the 4x4 Trail Industry To develop a Biodiversity Strategy for the 4x4 Trail Industry To promote the concept of stewardship provincially and nationally To facilitate the implementation of Sustainable Environmental Management Programme and Eco Friendly practices and standards within the 4x4 Trail Industry. To develop-, implement- and coordinate Route/Trail Evaluation process within the 4x4 Trail Industry. To enhanced business opportunities arising within an area as a result of the maintenance and improvement of environmental qualities (i.e. biophysical, cultural and scenic), joint marketing of the area, and increased brand awareness. To provide a Marketing and Business Advisory Services according to the principles of “Responsible Tourism” To create Responsible Partnerships that will ensure effective lines of co-operation and communication between the 4x4 Trail Industry, the private sector, government and local communities. To facilitate employment for disadvantaged communities through trail building, trail maintenance and tourism. To change the negative perceptions of the 4x4 industry into positive factual accounts of the industry making a difference to people and the environment.