Name of the Association 

The name of the Association shall be Association of Route Owners and Operators of Southern Africa, hereinafter referred to as the “Association”.

(“Route” also refers to 4x4 Trails and specific concessions granted to operators to exclusively utilise predefined sections of road on private or public property. A further qualifier is that clients (vehicle owners) pays the owner or operator of a route for the privilege to use it – guided or non-guided.)

Vision

For the 4x4 (off-road) trails and destinations of Africa, to be internationally known as the premium Eco-Adventure Tourism destination and where the way in which we sustainable co-exist and interact with our environment, is deemed to be the example for generations to follow.

Mission

To represent and support the business of off-road (4x4) route owners in developing and promoting the off-road (4x4) Trail industry as a premium Eco-Adventure Tourism product that is economically viable and environmentally sustainable and socially fair without destroying the ecological balance of a particular area.

Values

1. SAROOF members acknowledge that, as land owners and concession holders we have been entrusted with a large part of our country’s rich and unparalleled biodiversity, splendour and beauty. We therefore accept our role as the custodians and pledge to wisely use, manage and protect this heritage entrusted to us. 
2. SAROOF members are committed to sharing these resources (natural wealth) with others through the development and management of sustainable eco-adventure tourism destinations. We therefore subscribe to the principles and guidelines contained in the Responsible Tourism Manual for South Africa. 
3. SAROOF members respect the environmental clause in the Bill of Rights in the Constitution of the Republic of South Africa Act 108 of 1996 which states that:  “everyone has the right… to an environment that is not harmful to their health or well-being”. “To have the environment protected for the benefit of present and future generations through reasonable legislative and other measures, that prevent pollution and ecological degradation, promote conservation, and secure ecologically sustainable development and use of natural resources while promoting justifiable economic and social development”. 
4. SAROOF members acknowledge that South Africa has ratified the Convention on Biological Diversity, which means that it has an international obligation to work towards conservation of its biodiversity. Conservation entails"
1. The protection of species and ecosystems that warrant national protection;
2. Sustainable use of indigenous biological resources; and
3. The fair and equitable sharing of its benefits. 
5. SAROOF members comply with the laws and regulations of South Africa and specifically within the framework of environmental- and tourism legislation.